Seven big things coming in car innovation in 2018

Seven big things coming in car innovation in 2018

Seven big things coming in car innovation in 2018

Car tech is evolving at lightning speed. Driverless vehicles, hands-free parking and electric engines are already a reality in many parts of the world.

But according to Jeff Osborne, there are a few new and exciting technologies on the cards that we should see enter the mainstream market in 2018. “We’ve already seen a rather unprecedented trend on Gumtree – car owners selling their vehicles in exchange for bitcoin.”

These inventions include:

  • Wrist bands which can act as keys are becoming available. You tap the band against a specified part of the vehicle to open the door. In theory, they’re waterproof which means you can go to the beach or the gym or out on the water without having to take your keys with you. Jaguar’s Activity Key is the leader in this category.
  • Augmented reality test drives are taking off. Several manufacturers are providing downloadable 3-D driving experiences and How-To features. Hyundai is one brand that’s a long way down the AR road already.
  • In-car entertainment is a now huge priority for manufacturers. A self-drive vehicle means that the driver is free to connect with their business life or with entertainment, so expect enhanced in-car live streaming capabilities, augmented reality window displays, upgraded TV screens and bespoke music systems.
  • Dash cams are increasingly required for insurance claims and some manufacturers (notably Citroen with its Connected-CAM) are building them into their vehicles as standard on top-spec cars.
  • Solar power from the windscreen may be some way off but the experts are working hard on it and the vision is that special car glass will enable the vehicle to be powered by the sun.
  • Side panel batteries are becoming a real thing. Researchers are testing polymer fibre and carbon resin door panels which could store power and be capable of fast recharge. This would significantly reduce the weight of the vehicle.
  • Computer security features will become increasingly important. Top end cars are now sophisticated computer networks on wheels and manufacturers are using artificial intelligence to develop ‘live’ protection from hacking or viruses which could affect the vehicle’s security or performance.

As millennials in particular are moving away from car ownership, manufacturers are coming up with truly impressive gadgetry to entice the market. “It’s one of the most exciting times the industry has seen in decades,” says Osborne.

For further information please contact:

Estelle Nagel Anje Truter
Gumtree South Africa Ogilvy & Mather PR Cape Town
Head of PR Account Manager
Email: enagel@gumtree.co.za Email: anje.truter@ogilvy.co.za
Tel: +27 (72) 410 9017 Tel: +27 (21) 467 1157

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