About BOTY

In 2015 the National Automotive Dealers Association (NADA) and global automotive retail solutions provider Sewells-MSXI, created the Business of the Year Performance Programme. The annual programme runs from April to the following March culminating in the NADA / Sewells-MSXI Business of the Year Awards.

Industry leading sponsors such as WesBank, Transunion, Britehouse and Gumtree support the programme provide the content, expertise and funding.


Through the Performance Programme we engage with the dealerships throughout the year, open the door for dialogue and create a platform to assist them to improve their performance and profitability. - Targeted at DP’s, the programme includes regular national roadshows, a comprehensive monthly communication programme and an annual national conference. Through the Performance Programme dealership management gain exposure to critical trends and industry innovations. Every topic focuses on how to improve the dealerships performance and profitability through the cornerstones of Lead, Innovate, Deliver, Measure.


Sewells-MSXI measures the financial performance of over 1,000 South African franchised dealers and the annual awards recognise the top performing dealerships across 7 categories. Now in it’s 23rd year, the NADA / Sewells-MSXI Business of the Year Awards are the only OEM independent validation of dealership profitability.